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GOOGLE ADS AUDIT

Find what is wasting your Google Ads budget before you spend more.

An independent review of account structure, search intent, conversion tracking, landing-page relevance and lead quality.

THE PROBLEM

More spend does not fix a weak system.

If the account is learning from poor signals, broad intent or incomplete conversions, increasing budget can simply increase the amount of waste.

SYSTEM DESIGN

Find the account problems before increasing the budget.

Every component exists for a reason. The exact mix changes by market, offer and objective.

01Review conversion actions
02Inspect search terms and intent
03Audit campaign structure
04Check negative keyword coverage
05Review bidding and budget allocation
06Assess landing-page relevance
07Check lead-quality signals
08Prioritize the highest-impact fixes
MEASUREMENT

The audit should produce decisions, not a long checklist.

You should leave knowing what to fix first, what to test next and which parts of the account are already working.

01Tracking accuracy
02Qualified conversion rate
03Cost per qualified lead
04Search-term quality
05Budget concentration
06Landing-page conversion
OPTIMIZATION LENS

Audit the path from query to qualified opportunity.

A useful audit looks beyond campaign settings: search intent, account structure, negatives, conversion tracking, landing-page relevance and lead quality.

01Search
02Click
03Enquiry
04Qualified
05Appointment
06Customer
FAQ

Questions about a Google Ads audit.

Can you audit an existing agency account?+

Yes. An independent audit can be useful when you want a second view of structure, measurement and lead quality.

Do you need admin access?+

Read-only or appropriate account access is normally required for a meaningful audit.

Do you guarantee savings?+

No. The audit identifies opportunities; implementation and market conditions determine the eventual result.

NEXT STEP

Want an independent view of your Search account?

Tell us about your market, offer, current acquisition and target. We will assess the opportunity before recommending a plan.

Audit My Google Ads
NEXT STEP

Is there enough demand to justify a test?

Give us the market, offer and current acquisition picture. We will assess fit before recommending a plan.

Get My Acquisition Assessment
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