Google Ads pre-launch
Tracking, conversion actions, negatives, geography, budgets and landing-page relevance.
CHECKLISTS
Simple checklists before you launch or scale.
Use these checklists to catch common acquisition problems before more budget goes into the system.
PROCESS
The first checklists to build
These resources are designed to become practical working documents for campaign owners and business teams.
Lead-quality checklist
Qualification criteria, rejection reasons, response time and CRM fields.
Landing-page checklist
Message match, proof, CTA, mobile experience, forms and friction.
Scale checklist
Economics, conversion volume, lead quality, capacity and operational readiness.
ACQUISITION JOURNEY
Search → Click → Enquiry → Qualified → Appointment → Customer.
The exact optimization point changes by business. The journey stays connected.
01Search
02Click
03Enquiry
04Qualified
05Appointment
06Customer
NEXT STEP
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The Growth Assessment turns the checklist into a prioritized action plan.
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